Manulife & Bixi

Manulife x Bixi x Hashtag Communications Case Study

Client:

Manulife Financial Corporation is a Canadian multinational insurance company and financial services provider headquartered in Toronto, Ontario, Canada. They provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups, and institutions.
Bixi Montreal is a non-profit organization created to manage Montre

al’s bike-sharing system. This network has 7430 bikes and 611 stations spread across the city.

When

May - October 2019
Where

Instagram, Montreal area

Why

Cardiovascular disease touches us all and we may not realize it as 1 in 12 Canadian adults are affected by it.

How

During the summer, BIXI offered one free day of bicycle rides. On World Heart Day, every bicycle ride taken, Manulife donate $10 to the Heart and Stroke Foundation.

@whatisadam

Instagram stories views (total of 3 clips): 2,383

Instagram video views (both combined): 35,814

Instagram video likes (both combined): 429

Number of comments: 25
@it5g4b

Instagram stories views (total of 6 clips): 85,200

Instagram video views (both combined): 66,834

Instagram video likes (both combined): 2,295

Number of comments: 49
@alexlabbee

Instagram stories views (total of 8 clips): 136,430

Instagram video views (both combined): 37,028

Instagram video likes (both combined): 2,253

Number of comments: 30
@2fillesordinaires

Instagram stories views (total of 9 clips ): 79,000

Instagram carousel likes: 3,610

Number of comments: 36
@tellementswell

Instagram stories views (total of 5 clips ): 12,997

Instagram video views (both combined): 22,145

Instagram video likes (both combined): 815

Number of comments: 107