Best Buy & Google Home

BestBuy Canada wanted to Drive Awareness and Engagement to the Google Home Product by utilizing influencers for content and amplification. They wanted to specifically promote their partnership with the GoogleHome.

What

BestBuy Canada wanted to Drive Awareness and Engagement to the Google Home Product by utilizing-influencers for content and amplification. They wanted to specifically promote their partnership with the Google Home and announce that pre-order was exclusive to BestBuy 1 week before the product hits retail stores. BestBuy went in with the intention of getting 100,000 impressions however Hashtag was able to deliver over 800,000 organic impressions through leveraged relationships.

When

June 17th – July 5th
Where

Toronto

Why

BestBuy wanted to market the product to millennials and since majority of millennials spend their time on Instagram it made sense to utilize that platform. Instagram is more visual and better fit for what the Google Home was trying to accomplish and has clearer integrations for e-commerce. The Influencers were also able to utilize their Instagram stories to make more diverse content, pushing to their videos and tagging and hashtagging the brand while keeping it all within the same platform.

How

Hashtag Communications scouted 5 influencers in the comedy realm and came up with a strategy for them to create short Instagram skits playing with the product. They also were taken to a Google Home event where they were mandated to create an Instagram story comprised of 5 clips or more using all the appropriate hashtags and tags.

Instagram Stories

Hashtag Communications scouted 5 influencers in the comedy realm and came up with a strategy for them to create short Instagram skits playing with the product. They also were taken to a Google Home event where they were mandated to create an Instagram story comprised of 5 clips or more using all the appropriate hashtags and tags.

Video Result

Adam Ali

Instagram stories views (total): 50K

Instagram video views: 20+K

Instagram video likes: 2.5+K

Number of comments: 41
Victoria Baldesarra

Instagram stories views (total): 105K

Instagram video views: 55+K

Instagram video likes: 18+K

Number of comments: 250
Ray Ligaya

Instagram stories views (total): 20K

Instagram video views:10+K

Instagram video likes: 2.5

Instagram video likes 2.5+K

Number of comments: 17

Facebook Video Views (BONUS): 175K + Views

YoutubeVideo Views (BONUS): 6K + Views
Fransceco Yates

Instagram stories views (total): 9K

Instagram video views: 5+K

Instagram video likes: 3+K

Number of comments: 232
Rachel David

Instagram story views: 8K + Views

Instagram video views: 2.5K+Views

Instagram video likes: 350

Number of comments: 31

Also Shared on Facebook and Twitter
Jasleen Saini

Instagram story views (total): 40 + K

Instagram video views: 19+K

Instagram video likes: 2.5K

Number of comments: 16