It’s been a year of changes and we’ve adapted from working in the office to working from home and the majority of events that used to be in person are now digital. That said, this can have a positive impact for businesses and their interactions with consumers, as they’re now spending more time on the internet.
If you don’t already have social media for your business, now’s the time to start rolling! Your target market is spending a lot more time on social media and connecting with them now will benefit you in the future. Here are 5 tips to help you get started:
The first step, start by creating your accounts! We have to start somewhere, right? Based on your research of your target audience and what your business is, you need to choose the right platform to help keep your brand relevant and seen. Instagram, Twitter, Snapchat, TikTok, LinkedIn: you need to narrow down which ones you’ll choose because, though diversity is good, you need to make the most direct connection with your audience from the start. Where does your audience spend most of their time?
Now is a good time to reflect on your purpose for having social media. How do you want to connect with your audience? What’s your key selling point that will help you gain brand awareness? How much are you looking to grow your audience? How will you achieve your goals with the social media platform(s) you’ve chosen?
Graphics give the audience a quick glance at who you are and what your business is about. To help you with your graphics, you can use various different third-party apps that help you send your message to your audience. For more information on graphics, click here.
Once you start your page or account and your numbers start to rise, remember to engage with your audience. Like and reply back to comments and be sure to check and answer your direct messages. Direct messaging is a great way to build long-term trust-based relationships with your customers. Engaging with your audience means they know you see them and that makes your business’ brand more authentic and real.
According to Christina Newberry of Hootsuite, social media trends are always changing, so you have to be sure you’re keeping up with them like your audience does. You’ll also want to look out for what your competitors are posting and what they’re doing, while still being original with your content and true to what your business and brand is about.
Hopefully with these tips in your hand, you’ll be able to start your social media accounts with confidence!
For more information and tips on growing your brand, you can view our other posts here.
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